Users will soon have a new feature that enables them to cut down on the amount of AI-created media appearing in their streams. This initiative comes as the company announced that it currently hosts in excess of 1 billion content made with AI.
Testing and Rollout
This change is being tested over the following weeks before a widespread release. This advancement aligns with a surge in AI-generated material, fueled by recent video-generation tools.
The Broader AI Trend
Recent reports that approximately a tenth of the fastest-growing channels on a popular video site only show AI-generated videos. A large amount of this material is considered mass-produced AI material, a term for inferior, mass-produced content that is typically nonsensical or dreamlike.
“We know from our community that many people enjoy content created using AI tools, including AI artwork to science explainers, and we want to offer the community the power to increase or decrease of that, based on their own likes,” said a spokesperson.
Volume and Proportions
The platform announced that there are currently 1.3bn videos on its network identified as artificially created. Overall, over 100 million videos are submitted to the app every day, making AI-generated material a minor portion of its total content library.
How to Adjust Settings
Users will be able to limit or boost the volume of artificial media they see by using the “manage topic” feature in the application and selecting the AI content topic. Other topics that currently be controlled under the setting cover news, clothing, cosmetics, and movement.
AI Disclosure Rules
TikTok’s guidelines oblige content makers to label lifelike AI-generated content, and it forbids harmful AI impersonations of well-known individuals or crisis events. Any authentic-looking AI-generated clip that is unmarked can be taken down under its terms of service.
Furthermore, the service will from now on attach an artificially created watermark to content created with its built-in AI features, or flagged by an collaborative effort for identifying content made by AI. This measure is designed to help prevent users from attempting to circumvent the disclosure requirement.
AI Literacy Programs
The company is additionally introducing a $2m educational fund for professionals and organizations to develop informative material about using AI responsibly. This initiative will support charitable organizations dedicated to educating computer science.
Platform Protection
The platform has defended its safety measures, following debate over plans to cut jobs for a large number of safety staff in Britain. TikTok is set to reduce a significant number of roles in its trust and safety division in its British office, with worker representatives and digital protection specialists voicing alarm that humans are being replaced by machine-led review.
A senior executive clarified that staff-based oversight would remain essential, but artificial intelligence can shield workers by eliminating the most distressing content prior to it is viewed by humans. The platform reported a 76% decrease in disturbing and violent content seen by safety staff over the previous year due to intervention by its automated systems.
“We think that it’s essential to integrate humans and technology to keep the platform safe,” she said. “We’ll have humans as integral to the approach, but we also think it’s very important to reduce exposure to dangerous material as swiftly, which is why a lot of the machine support is really helping us process content quickly.”
